Statutory guidelines on Pictorial warnings on...
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The Cigarette and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003; was enacted in May 2003 mainly to discourage the use of tobacco and to protect the youth and the masses from exposure to second hand smoke (SHS). This Act is applicable to all the tobacco products and extends to whole of the country. Section – 7 of the Act provides for Specified Health Warnings on all tobacco product packs. The Ministry of Health & Family Welfare has notified the new pictorial warnings vide notification G.S.R. No. 727 (E) dated 15th October, 2014. These new rules apply to all types of tobacco products produced, supplied or distributed in India. As per the new Rules, the health warnings shall be depicted on both sides of the tobacco product packages covering 85% of the principle display area. The date of implementation of these Rules has been notified vide G.S.R. 739 (E) dated 24th September, 2015 to be with effect from 1 st April, 2016. (A copy of the Rules/ Notification is appended alongwith).

Objective of this Notification is that the depiction of specified health warning would bring greater awareness and sensitization about the serious and adverse health consequences of tobacco use especially among the youth, children and the illiterate. Effective implementation of the Rules depend on concerted efforts of all the concerned Ministries/Departments of the Govt. Of India as well as State Governments.

The Rules also apply to imported cigarettes and other tobacco products for sale in India. It is, therefore, necessary that the Rules are brought to the notice of all relevant stakeholders including inter alia, Tobacco manufacturing and exporting companies, Trade Associations and Federations, so that trade consignments destined for India are compliant with Rules. All concerned stake holders are requested to ensure strict implementation of the new specified health warning on the cigarettes and other tobacco products w.e.f. 1 st April, 2016.

Statutory guidelines on Pictorial warnings on tobacco

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